Congratulations to Bentley for winning the Creativity Award for it's booth at the Geneva Motor Show 2016.
The appealing design and clear structure of the booth is inspired by the Bentley’s design cues and DNA as well as the world of high luxury. For example the adoption of a diamond pattern as an element of 3D design language was inspired by Bentley’s matrix grille and quilted leather. Throughout the stand, iconic Bentley materials such as leather and chrome detail are considered at every joint and junction. The dynamic illuminated façade that is called “luminary” impressively uses light in an intelligent and differentiating way. Glass back-lit by 90,400 LEDs on the Geneva show stand ensures a design feature which is a must-see destination creating a perfect harmony between luxury and performance.