What a great competition run by Audi on Instagram to promote their Q7. This competition really inspired users to explore Sweden rather than surfing social media from the safety of their own couch. The reward? A brand new Q7, now who wouldn't be happy with that?
Never underestimate the power of social media.
By uploading a photo with #CatchTheUnseen and @AudiSweden, the algorithm could find the nearest geotagged photo and reveal the distance to it. The winner was the one with the furthest distance. The campaign was a huge success as it helped Audi reach more than 500,000 Instagram users. The winner captured an amazing photo where the next nearest photo was over 8 miles away. The winner received a brand new Audi Q7.